AuthorMalcolm Gladwell

GenreManagement, Psychology, Self Help, Popular Science

Malcolm Gladwell has struck gold. He has written 5 books (Tipping, Point, Outliers, Blink…) and ALL of them became bestsellers! He also got profiled in Times Most Influential people.

So what is Blink all about? That often decisions made very quickly (at the blink of an eye) can be as good as those made with a lot of thoughtful analysis. Because the subconscious part of brain uses years of experience and ‘thin slicing’ (rapid judgement based on small amount of data but complemented with years of experience stored in the subconscious) to immediately get an insight that the rational part of brain will take much longer to arrive at. Hence the subtitle of the book: The Power Of Thinking Without Thinking.