Fish! A Remarkable Way To Boost Morale And Improve Results

Author: Stephen C. Lundin Ph.D., Harry Paul, and John Christensen

Genre: Management

Fish! is a parable about a fictional manager who is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. This department is so “bad” that it is referred to by others as a toxic energy dump.

In truth, Fish! is about the Pike Place Fish Market located in Seattle (USA) and how its’ employees interact with their customers in delivering their business. It is purported as a true story and holds relevance for any department where work tends to be repetitive (operations, customer service, telecalling etc.) and hence often boring.

Pike Place Fish Market used to be like all the other fish markets around them—as one worker says, “same routine job of selling fish day in and day out. How exciting can that be?” Then they discovered an amazing thing: there is always a choice about the way you do your work, even if there may not be a choice about the work itself. You could choose the attitude you bring to your work. Pike Place is now a place where employee wanted to come to work, and numerous documentaries have been made in the fun and engaging way it carries out its daily chores: